First Founder and
Corporate Headquarters
In 1980 Robert Eustace, an agency owner, had an innovative plan to utilize microcomputers and relational database technology to automate the day-to-day functions of the independent insurance agency. From this ground-breaking idea, he founded Applied Systems in his basement.
Bob Eustace’s home was the first “Corporate Headquarters” of Applied Systems. By 1986, the number of employees increased from eight to 121 prompting Applied Systems to move from Robert Eustace’s home to the company’s current US headquarters in an office building in the Chicago suburb of University Park, Illinois.
First Product
In 1983 Applied launched Applied TAM®, the first PC-based software application in the property and casualty insurance industry. The software was written in dBase II and deployed onto IBM XT computers using MS-DOS.
Celebrating 40 Years of Firsts
Click on one of the images to the right to begin!
Applied's 40th Anniversary
Applied has a rich history of being first. Since our humble beginnings back in 1983, we have paved the way in creating innovation to help independent brokers thrive and grow.
Join our 40th anniversary celebration featuring “40 Years of Firsts!" These are the stories of our "firsts" along the way.
Learn More
First Logo
The Applied logo has been through several changes over the years. Check out some of them to the left.
First Customer
In 1983, Applied entered a 5-year licence arrangement with the Royal & Sun Alliance Insurance Company of Canada, providing them exclusive distribution rights for the Canadian market — all 500 broker licences! Without that deal, Applied may not exist today!
First Global Expansion
While Applied had operated in Canada from the start, in 1988, we acquired Roytech, a wholly owned broker automation solution from the Royal & Sun Alliance Insurance Company of Canada, reaffirming our commitment to the Canadian Insurance market.
In 1995, Applied and AXA Insurance launched a French version of TAM in Quebec.
In 2012 Applied acquired Compu-Quote Inc., a Canadian insurance rating solutions provider.
In 2013, Applied acquired Insurecom, the exclusive Applied TAM distributor in the UK.
In 2016 Applied acquired Relay Systems with offices in Belfast, Dublin and Galway.
In 2019, Applied acquired Policy Works, Canada's leading Commercial Lines management system.
In 2019, Applied acquired Indio, a Commercial Lines forms and processing solution headquartered in San Francisco.
First DIB Strategy and Communities of Interest
In 2020, Applied launched its Diversity, Inclusion and Belonging Program (DIB), which today supports five communities of interest: Black at Applied, Women in Tech, Pride at Applied, Veterans at Applied, and IndispensAbility.
First Natively Integrated
Payments Solution
In October 2022, Applied launched Applied Pay™, the only digital payments solution built specifically for insurance and directly integrated into broker technologies and daily workflows for Applied Epic®. Applied Pay quickly gained early traction with its modern, digital payment offering that simplifies payment processing, accelerates premium collection process, and lowers total operating costs.
First Applied Net
In 2013, Applied held the first ever Applied Net, an evolution of the former TenCON. Applied Net has become the world’s largest gathering of independent insurance agents, brokers, insurers, and MGAs. In 2022, more than 4,000 attendees gathered for educational sessions, inspiring keynotes, and networking opportunities.
Customer First
In June 2022, Marsh McLennan Agency (MMA) selected Applied as its go-forward technology partner, becoming Applied’s largest client to date. MMA selected Applied Epic® and its Digital Broker technologies as its management software. With Applied’s technology, MMA will streamline its legacy platforms into one integrated technology strategy across divisions, offices, and regions.
First Investment Made by a
Major Technology Company
In October 2018, CapitalG partnered with Applied Systems. The resources and investment that CapitalG brought through its connection with Google gave Applied access to Google’s expertise across artificial intelligence, machine learning, and digital marketing. This partnership uniquely positioned Applied as the first insurance vertical software provider to take advantage of tremendous growth opportunities by further accelerating several product initiatives to benefit Applied’s customers and the insurance industry.
